Any true “Hyderabadi” would know what Zinda Tilismath is!! Known for its efficacy in treating anything from the common cold, cough, ear-ache, stomach ache, toothpain to scorpion sting – the Zinda Tilismath is a common man’s remedy sold since 1920′s in Hyderabad.
Every time we go to Hyderabad, we replenish the stock at home, a few bottles of this Unani medicine are always lying around in the house. Last evening, Tanvi (my daughter) was down with a bad cold and on top of it we had to take her to the dentist to get a broken tooth extracted. 2 drops of the miracle cure was all that was needed for her to be back at the school today.
A search for Zinda Tilismath yields no website of the company which manufactures this medicine, except, a vague link of the factory in wikimapia.
The Hindu writes “In these days of e-business when companies are sinking huge money in publicity blitzkrieg and relaunching products with elegant look, the makers of Zinda Tilismath are content with their present marketing strategy which is nothing much to write about. Yet, the product sells and sells fast. Reason – its high curative value and easy accessibility. This is often the only antidote available in remote villages and comes handy for a variety of ailments. What is more it has no side-effects and doesn’t run the risk of deterioration.”
And to the question as to what the magical liquid consists of, here is what The Hindu says “The popularity of Zinda Tilismath has lot to do with its rich medicinal properties. The basic compound of course is Eucalyptus oil and the other ingredients include cinnamon, cloves, mint, loneple, black pepper, cardamom, alum, ferric oxide and omum seeds. Another important factor why many prefer Zinda Tilismath is that it can be used both internally and externally.”
No wonder it is known as “Har marz ki dawa” in Hyderabad – loosely translated as “a medicine for every disease”!