I have been introduced to the concept of Business and Organizational Storytelling by Rajesh, a few months back. Since then I have been following Steve’s writing on and off and very recently had the chance of picking up Squirell Inc. It still lies on my desk under a pile of to-be-read books. Very recently Rajesh pointed to Subroto’ Bagchi’ address to the IIM students.
It is a personal story, narrated exceptionally well.
Bagchi’ speech is an example of a story that encompassed 5 our of the 7 narrative styles that Steve writes about (see image):
It communicates who the real Subroto is
It transmits values
It shares knowledge
It leads people into future and
It sparks action…..Go Kiss the World!