2 D’s – Diwali and Desires – Part 1

Diwali is just round the corner and retailers are doing what they are best at – offering sales and discounts and luring consumers to open their purse strings. Today’s newspapers arrived with a bunch of ad’s – the most tempting being the magazine from Croma peddling everything from LCD/LED’s, Plasma TVs  Refrigerators, Washing Machines, latest mobile phones to tablets, and not to mention the two pager on Mac’s and iPad’s.  The Times of India on the other hand with 2 supplements today had more ad content than actual news.

And it left me contemplating as to what does one do, when the Desire to own the gadgets is there, but there isn’t much buying power?

And even if someone has the money to purchase, how does one resist the temptation to give in to acquire the latest gadget on sale?


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